India takes its whiskey seriously, but a little comedy never hurts. In the western part of the subcontinent, people of a certain linguistic group are cracking up over Kamitaka, a Japanese blend from veteran distiller Eigashima Shuzo Co. whose 40.3% ABV gives it some punch.
As Storypick’s Soham Nag points out, Kamitaka—Japanese for “god hawk,” apparently—means “put less” in Marathi, which is spoken by roughly 83 million Indians. In other words, if you’re in on the joke, the bottle’s name is a warning. We’re no surgeon general, but is that a bad thing?🥃