From bitcoin to Cryptokitties, people have been trying to sell us on blockchain for years. Maybe Nouriel Roubini is right, but finally, someone is speaking a language we can understand. William Grant & Sons has a new line of Scotches that take advantage of the cryptographic online ledger, Edith Hancock of The Drinks Business explains.
The whisky giant’s premium brand, Ailsa Bay, teamed up with Edinburgh tech firm arc-net to gather data such as cask types and bottling dates. Consumers can use that info to trace what went into a bottle. Because the blockchain record can’t be hacked, it’s a way for distillers to certify their products in a market flooded with fake whiskies—and track buying patterns. ICO, anyone?