The wide world of whisk(e)y
Stateside, Jack Daniel’s has turned to augmented reality to sex up its product. Thanks to AR developer Tactic, the Tennessee Whiskey label now doubles as a pop-out book about the legendary distiller, Jeremy Horowitz of Venture Beat relates. All you need is the free smartphone or tablet app—and a bottle of Jack.
Tamworth Distilling’s whiskies aren’t for everyone—at least when you know what’s in them. The New Hampshire outfit offers an experimental series that includes Eau de Musc, Melita Kiely of The Spirits Business explains. Its not-so-secret ingredient? Beaver castoreum, a secretion that the industrious rodents use to mark their territory
Drinking in public just got a whole lot easier. From London to its hometown of Glasgow, blended Scotch maker Woodsman Whisky Co. is treating the U.K. to what it calls the world’s first whiskey cocktail vending machine.
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