Out-of-bottle experience
A virtual Jack of all trades<ar> Credit: Tactic

Out-of-bottle experience

Stateside, Jack Daniel’s has turned to augmented reality to sex up its product. Thanks to AR developer Tactic, the Tennessee Whiskey label now doubles as a pop-out book about the legendary distiller, Jeremy Horowitz of Venture Beat relates. All you need is the free smartphone or tablet app—and a bottle of Jack.  

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Animal spirits: A beaver and a grasshopper walk into a bar…
Leave it to beaver <br> Credit: Tamworth Distilling

Animal spirits: A beaver and a grasshopper walk into a bar…

Tamworth Distilling’s whiskies aren’t for everyone—at least when you know what’s in them. The New Hampshire outfit offers an experimental series that includes Eau de Musc, Melita Kiely of The Spirits Business explains. Its not-so-secret ingredient? Beaver castoreum, a secretion that the industrious rodents use to mark their territory

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