William Shatner sing Jim Beam's praises
William Shatner sing Jim Beam's praises

Set phasers to shill: William Shatner sings Jim Beam’s praises

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email

At 87, William Shatner keeps boldly going where most has-been TV idols wouldn’t dare to tread. Tonight the Star Trek alumnus makes his debut at the Grand Ole Opry in Nashville, alongside Jeff Cook of country legends Alabama.

Heckled for his early musical efforts, the former Captain Kirk has improved with age, honing that spoken-word schtick into an endearing growl. We dug his 2004 albumwritten with indie darling Ben Folds. He and Cook recently dropped Why Not Me, a collection of country tunes you might have heard somewhere before, if not for Shatner’s droll delivery.

Sure beats a Romulan ale

Of course, the galaxy-hopping boozehound immortalized by Shatner has his own James T. Kirk Straight Bourbon Whiskey. Next month, Silver Screen Bottling Co. will follow that with Montgomery Scott Blended Scotch Whisky, named after the Enterprise chief engineer played by late fellow Canadian James (Scotty) Doohan.

So it’s only fitting Why Not Me includes the track “Beam Me Up,” which sees Shatner spin that catchphrase into an ode to a certain Kentucky bourbon. When it comes to the art of the shill, this isn’t Bill’s first rodeo.

Subscribe to Neat Stuff

Get the latest news from the world of whisk(e)y delivered to you each week on a silver platter. Neat Stuff makes your life easier by distilling what you need to know down to a weekly newsletter. 

Close Menu

Subscribe to Neat Stuff

Get the latest news from the world of whisk(e)y delivered to you each week on a silver platter. Have a look at our past issues. Neat Stuff Subscribers get exclusive content and early access to the latest news in the fast moving world of whisk(e)y.

Know someone who would appreciate this site? Please share it with them.
Our privacy promise: We hate spam as much as you do. We will never send you spam. Your email address is secure with us.