The Choice of millions  Credit: Allied Blenders & Distillers
The Choice of millions 
Credit: Allied Blenders & Distillers

We salute you, Officer’s: Indian whiskies outsell their global rivals

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email

Quick, name the world’s best-selling whiskey! If you guessed Officer’s Choice and not some two-bit brand from Scotland or the U.S., well done. The Indian blend ranked No. 1 for 2018, moving almost 34 million cases, according to International Wine and Spirits Research.

Last year, seven of the top 10 whiskey brands were Indian, including four of the top five, India TV reports. McDowell’s No.1, Imperial Blue and Royal Stag followed Officer’s Choice, with Johnnie Walker (a mere 18.3 million cases) finishing fifth. The bottom line: three out of five cases of whiskey sold globally now hail from India.

Following the money tells a different story, though

Besides Officer’s Choice, owned by homegrown Allied Blenders & Distillers, three of India’s four biggest whiskies belong to multinationals Diageo and Pernod Ricard. Then again, there is Indian-owned Amrut Distilleries, maker of the nation’s first single malt.

Last year, Whisky Bible author Jim Murray named eight-year-old Amrut Greedy Angels his top Asian dram. Is it only a matter of time before India conquers the premium market, too? We’ll be watching.🥃 

Subscribe to Neat Stuff

Get the latest news from the world of whisk(e)y delivered to you each week on a silver platter. Neat Stuff makes your life easier by distilling what you need to know down to a weekly newsletter. 

Close Menu

Subscribe to Neat Stuff

Get the latest news from the world of whisk(e)y delivered to you each week on a silver platter. Have a look at our past issues. Neat Stuff Subscribers get exclusive content and early access to the latest news in the fast moving world of whisk(e)y.

Know someone who would appreciate this site? Please share it with them.
Our privacy promise: We hate spam as much as you do. We will never send you spam. Your email address is secure with us.