We don’t know about you, but bearded young dudes clutching cans of Pabst Blue Ribbon abound in our town, even though it’s awash in craft beer. Looks like L.A.-based Pabst Brewing Co. hopes to wring more cash from them by dropping its own whiskey. So says Crain’s Detroit Business
, which reveals that Michigan brewer and distiller New Holland Brewing Co.
has won federal approval for a Pabst Blue Ribbon Whiskey label. The devil is in the details—namely, the little note that this new hipster bait will be “aged 5 seconds.” That’s barely enough time to knock back a PBR.