This may not mean anything if you don’t know Revelstoke, British Columbia. But it turns out that Revel Stoke “Canadian whisky” isn’t actually from the picturesque ski town—gasp! (Neat Stuff blows this thing wide open.) It’s made by Minnesota-based Phillips Distilling Co., which liked the name and the ring of “Stoke and Coke.”
Willie Nelson sets the record straight for Phillips on the bargain brand’s real Canadian connection. In 2001, he says, the company released its Revel Stoke Spiced Whisky—the world’s first such drink—distilled in Calgary, Alberta. Wait, wait, wait: he can’t be the Willie Nelson, right? No, we checked that too. (He’s, like, the fifth Willie Nelson in his family.)